Privacy
1) Name and contact details of the controller and the company data protection officer
This data protection information applies to data processing by the controller:
VIOVIO GmbH
Schelmenstraße 24
73560 Böbingen an der Rems
Germany
Register Entry: Amtsgerichts Ulm / HRB 746971
Represented by: Benno Waibel
E-Mail: contact@truworks.co
2) Collection and storage of personal data and the nature and purpose of their use
When visiting the website When you visit our website www.mars-mellow.com, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected without any action on your part and stored until it is deleted after 54 days
- IP address of the requesting computer
- Date and time of access
- Name and URL of the retrieved file Website from which the access was made (referrer URL)
- Browser used and, if applicable, the operating system of your computer and the name of your access provider
The aforementioned data is processed by us for the following purposes:
- Ensuring convenient use of our website
- Evaluation of system security and stability
for other administrative purposes the legal basis for data processing is Art. 6 para. 1 sentence 1 lit. a. and b. GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about your person.
We also use cookies and analysis services when you visit our website. You can find more detailed explanations on this in sections 4 and 5 of this privacy policy.
When registering for our newsletter
If you have expressly consented in accordance with Art. 6 Para. 1 S. lit. a. GDPR, we will use your email address to send you our newsletter on a regular basis. To receive the newsletter, it is sufficient to provide an email address.
You can unsubscribe at any time; you will find the unsubscribe function in every newsletter.
3) Forwarding of data
Your personal data will not be transferred to third parties for purposes other than those listed below. We only pass on your personal data to third parties if: you have consented in accordance with Art. 6 para. 1 sentence 1 lit. a. and/or b. GDPR, for the fulfillment of contractual relationships and/or this is necessary for the implementation of pre-contractual measures and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data in the event that there is a legal obligation for the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR
4) Cookies
We use cookies on our website. These are small files that your browser automatically creates and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.
Information is stored in the cookie that results in each case in connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.
On the one hand, the use of cookies serves to make the use of our website more convenient for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to make use of our services, it is automatically recognized that you have already visited us and which entries and settings you have made so that you do not have to enter them again.
On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you (see section 5). These cookies enable us to automatically recognize that you have already visited our website when you visit it again. These cookies are automatically deleted after a defined period of time.
The data processed by cookies is required for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 para. 1 sentence 1 lit. b. GDPR required.
Most browsers accept cookies automatically.
However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.
You can check which website uses which cookies using the appropriate software. Our tracker software recommendation: www.ghostery.com. Simply download it and receive the corresponding analysis for each page with one click. The Ghostery icon is located after the DL directly next to the URL input bar in your browser.
5) Analysis tools
Tracking tools
The tracking measures listed below and used by us are carried out on the basis of Art. 6 para. 1 sentence 1 lit. b. GDPR are carried out. With the tracking measures used, we want to ensure a needs-based design and the continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
The respective data processing purposes and data categories can be found in the corresponding tracking tools.
Google Analytics
We use Google Analytics, a web analytics service provided by
Google Inc.
1600 Amphitheatre Parkway
Mountain View
CA 94043
USA
https://www.google.de/intl/de/about
hereinafter referred to as “Google”. In this context, pseudonymized user profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website, such as
- Browser type/version
- Operating system used
- Referrer URL (the previously visited page)
- Host name of the accessing computer (IP address)
- Time of the server request
are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that they cannot be assigned (IP masking).
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptot?hl=de).
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics.
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data in your settings. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
Further information on data protection in connection with Google Analytics can be found in the Google Analytics help section https://support.google.com/analytics/answer/6004245?hl=de).
Google Adwords conversion tracking and remarketing
We also use Google Conversion Tracking to statistically record the use of our website and to evaluate your data for the purpose of optimizing our website. Google Adwords places a cookie (number 4) on your computer if you have reached our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.
Each Adwords customer receives a different cookie. Cookies can therefore not be tracked via the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this -for example, by using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com. Google's privacy policy on conversion tracking can be found here: https://services.google.com/sitestats/de.html.
For further details on data processing by Google Adwords, please refer to the corresponding data privacy statements:
Google Adwords: https://policies.google.com/privacy?hl=en&gl=uk
In connection with the use of Google Adwords, your personal data is transferred to the USA. In the case of the USA, the EU Commission has not decided that there is an adequate level of data protection within the meaning of the GDPR; there is no such adequacy decision (Art. 45 GDPR). However, Google LLC. is subject to the EU-U.S. Privacy Shield. This ensures adequate protection of your personal data. You can access the full text of the US Privacy Shield Framework at the following link
https://www.privacyshield.gov/servlet/servlet.FileDownload?file=015t00000004qAg
We use Google AdWords for our website.
Google AdWords is an online advertising program from Google. We use the remarketing function. This allows us to use cookies to present users of our website with advertisements based on their interests. For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users on other pages even after they have visited our website. The cookies used serve to uniquely identify a web browser on a specific computer and not to identify a person; personal data is not stored. You can deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://www.google.com/settings/ads/plugin.
You can find more information about Google Remarketing and Google's privacy policy at http://www.google.com/privacy/ads/.
We also use conversion tracking as part of the Google AdWords service. When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your end device. These cookies lose their validity after 30 days, do not contain any personal data and are therefore not used for personal identification. The information collected by the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can deactivate interest-based ads on Google and interest-based Google ads on the web (within the Google display network) in your browser by activating the “Off” button at http://www.google.de/settings/ads or deactivating them at http://www.aboutads.info/choices/. Further information on your setting options in this regard and data protection at Google can be found at https://www.google.de/intl/de/policies/privacy/?fg=1.
Facebook Pixel
When you visit our websites, we observe and document your user behavior in order to show you individual recommendations on our websites based on this data. We process the following personal data for this purpose
- IP address
- UU ID
- WEB ID
- Device fingerprints
- Browser fingerprints
- cookies
- Geo IP-location
We process your personal data on the basis of our legitimate interest in making product recommendations and carrying out marketing measures on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR.
We use Facebook Pixel for processing. We only use the standard functions here. For further details on data processing by Facebook Pixel, please refer to the corresponding privacy policies:
Facebook Pixel: https://www.facebook.com/privacy/explanation
In connection with the use of Facebook Pixel, your personal data will be transferred to the USA. In the case of the USA, the EU Commission has not decided that there is an adequate level of data protection within the meaning of the GDPR; there is no such adequacy decision (Art. 45 GDPR). However, Facebook, Inc. is subject to the EU-U.S. Privacy Shield. This ensures adequate protection of your personal data. You can access the full text of the US Privacy Shield Framework at the following link
https://www.privacyshield.gov/servlet/servlet.FileDownload?file=015t00000004qAg
Facebook Custom Audiences
The website also uses the remarketing function “Custom Audiences” of Facebook Inc (“Facebook”). This allows users of the website to be shown interest-based advertisements (“Facebook ads”) when they visit the Facebook social network or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our website more interesting for you.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding website of our Internet presence or have clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible for the provider to find out and store your IP address and other identifying features.
You can deactivate the “Facebook Custom Audiences” function here and for logged-in users at https://www.facebook.com/settings/?tab=ads.
The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f GDPR. Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy
6) Social media plugins
We use on our website on the basis of Art. 6 para. 1 sentence 1 lit. b. GDPR, we use social plugins from the social networks Facebook, Twitter and Instagram to make our company better known. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR. THE responsibility for data protection-compliant operation is to be guaranteed by their respective providers. We integrate these plug-ins using the so-called two-click method to protect visitors to our website in the best possible way.
Social media plugins from Facebook are used on our website to make their use more personal. We use the “LIKE” or “SHARE” button for this purpose. This is an Offer from Facebook:
When you access a page on our website that contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, which integrates it into the website.
By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.
If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook account. If you interact with the plugins, for example by clicking the “LIKE” or “SHARE” button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.
Facebook can use this information for the purposes of advertising, market research and the needs-based design of Facebook pages. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook.
If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website.
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in the data protection information
https://www.facebook.com/about/privacy/ from Facebook.
Plugins of the short message network of Twitter Inc (Twitter) are integrated on our website. You can recognize the Twitter plugins (tweet button) by the Twitter logo on our site. You can find an overview of tweet buttons here (https://about.twitter.com/resources/buttons).
When you visit a page on our website that contains such a plugin, a direct connection is established between your browser and the Twitter server. Twitter then receives the information that you have visited our site with your IP address. If you click on the Twitter “tweet button” while you are logged into your Twitter account, you can link the content of our pages to your Twitter profile. This allows Twitter to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Twitter.
If you do not want Twitter to be able to assign your visit to our pages, please log out of your Twitter user account.
Further information on this can be found in Twitter's privacy policy (https://twitter.com/privacy).
Our website also uses social plugins (“plugins”) from Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”).
The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”.
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram.
This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there.
The information is also published on your Instagram account and displayed there to your contacts.
If you do not want Instagram to assign the data collected via our website directly to your Instagram account, you must log out of Instagram before visiting our website.
Further information on this can be found in the privacy policy
https://help.instagram.com/155833707900388
of Instagram.
YouTube
We have integrated YouTube videos into our online offering, which are stored on http://www.YouTube.com and can be played directly from our website. These are all integrated in “extended data protection mode”, i.e. no data about you as a user is transferred to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in paragraph 2 be transmitted. We have no influence on this data transfer.
When you visit the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under point 2 a) of this declaration is transmitted. This takes place regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your YouTube profile, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.
Further information on the purpose and scope of data collection and its processing by YouTube can be found in the privacy policy. There you will also find further information about your rights and settings options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
7) Rights of data subjects
You have the right: in accordance with Art. 15 GDPR, to request information about your personal data processed by us. In particular, you can request information about the processing purposes, the category of personal data, the category of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information on its details;
in accordance with Art. 16 GDPR, to demand the immediate correction of incorrect or incomplete personal data stored by us
in accordance with Art. 17 GDPR, to demand the erasure of your personal data stored by us, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims
in accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data if the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have lodged an objection to the processing in accordance with Art. 21 GDPR
in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller
in accordance with Art. 7 para. 3 GDPR, to revoke your consent to us at any time. As a result, we may no longer continue the data processing that was based on this consent in the future and
pursuant to Art. 77 GDPR, to lodge a complaint with a supervisory authority.
8) Right to object
If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lt. F GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.
9) Data security
We use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser when you visit our website. As a rule, this is 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.
We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are implemented in accordance with technological developments.
10) Up-to-dateness and amendment of this privacy policy
This privacy policy is currently valid and was last updated in August 2023.
Due to the further development of our website and offers on it or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access the current privacy policy at any time on the website at www.mars-mellow.com/privacy/
11) You can find the contact details for the data protection supervisory authority here:
https://www.datenschutz-berlin.de/
Berlin Commissioner for Data Protection and Freedom of Information Friedrichstr. 219 Visitor entrance: Puttkamerstr. 16 -18 (5th floor) 10969 Berlin
Telephone: 030 13889-0 Fax: 030 2155050
E-mail: mailbox@datenschutz-berlin.de